As Mazda celebrates its centenary, it’s time to look forward as well as reflect on past successes. Here we detail some of the exciting projects Mazda is working on as it powers into its second century.
Mazda’s first 100 years have been fascinating: from rotaries to race wins, from the atomic bomb to the oil crisis. But a momentous history is not much use unless a successful future follows. So Mazda has outlined its vision for a future that combines sustainability and the company’s love of cars.
It promotes the car’s historic strengths—personal freedom, mobility, driving appeal, and the economic prosperity it brings—while employing a multi-solution approach to correct downsides, such as pollution. A love of cars and driving is central to the vision. It’s combined with sustainability that minimizes the car’s impact on our planet and reduces the entire “life cycle assessment” environmental cost, not just tailpipe emissions. Mazda calls the vision “Sustainable Zoom-Zoom 2030.”
It’s the first step, it hopes, to celebrating another 100 years of business. Some of the technologies and initiatives are available in parts of the world already; others are still being developed. But they paint a picture of an intriguing future. Here we look at some of the highlights.
Electric cars are potentially very clean. But when the power that charges their batteries comes from highly polluting coal power stations, there are cases in which they produce more CO₂ emissions than efficient internal combustion engine cars. Significant amounts of CO₂ are also emitted during battery manufacturing.
Consequently, more battery electric cars sold in markets using “dirty” power might make global CO₂ worse. Mazda looks at emissions from the perspective of a life cycle assessment. As electricity generation differs in each market, Mazda believes in a multi-solution approach for each region. Its first pure electric car, the MX-30, debuted at 2019’s Tokyo Motor Show.
RENEWABLE LIQUID FUEL
Mazda’s goal is to reduce overall CO₂ emissions by 90 percent by 2050 and deliver vehicles and technologies with the lowest possible environmental impact. This includes reducing CO₂ when making fuels. A research project with Hiroshima University and the Tokyo Institute of Technology is working on algae biofuel. This has many advantages over conventional biofuels.
It does not compete as a human food source and as the algae are artificially produced, it does not affect the marine food chain, either. Algae grow faster than plants and CO₂ is absorbed during its production. Liquid fuels can use the existing fuel infrastructure and there is no need for cars to be modified.
LARGE VEHICLE ARCHITECTURE
Mazda is currently working on a new “large vehicle” architecture, which will be designed to deliver more space and comfort, plus traditional Mazda values.
The car industry has made huge strides in both preventive safety (avoiding accidents) and collision safety (protection in accidents). Mazda’s ongoing solutions also focus strongly on the driver. This includes easily accessed controls, the correct driving position, well-positioned pedals, good visibility and an intuitive human-machine interface (HMI).
Mazda’s proactive safety philosophy aims to eliminate traffic accidents. As with other car makers, Mazda already offers numerous driver assistance safety technologies that will become increasingly more sophisticated and widespread. Mazda calls these i-Activsense Technologies.
As gasoline and diesel engines will continue to power the majority of new cars worldwide for many years, Mazda believes the best way to reduce CO₂ emissions in the short term is to significantly improve their efficiency. Mazda’s revolutionary Skyactiv-X gas engine (found in the 2020 Mazda CX-30, above) uses a new combustion technique, Spark Controlled Compression Ignition (SPCCI).
It runs at a much leaner fuel-to-air ratio than rival gas engines, improving fuel economy and reducing emissions, but delivers the same torque for driving pleasure and performance. In addition, the Mazda M Hybrid uses an electric drive system to further cut fuel consumption and boost performance and driving enjoyment.
COMMUNITY RIDE SHARING
Rural communities are losing public transportation. Elderly people are especially affected, forfeiting their ability to travel. To address this social issue, Mazda is working on a new business model that enables local communities and drivers to provide transportation for such people.
The tests incorporate a community-run ride-sharing service, initially in two locations in Mazda’s home prefecture of Hiroshima. Members of the community, using Mazda-supplied cars and connectivity technology, help fellow residents with both necessary transit, like going to a medical appointment, and other trips, such as visiting a friend for a chat.
An in-line six-cylinder engine will improve refinement and will feature the latest lean burn technologies for better efficiency. An “exceptional” drive is promised.
MAZDA CO-PILOT CONCEPT
Self-driving or autonomous technologies are coming. Some car makers talk of a future where robots drive and humans are mere passengers. As a company that prioritizes driving pleasure, this is not Mazda’s vision. Mazda wants autonomous technologies to support, not replace, the driver.
While many other car makers are heading towards “machine-centric” automation, Mazda has a “human-centric” position. Its Mazda Co-Pilot Concept positions its autonomous tech as an unnoticed on-board assistant, monitoring the driver and intervening only if necessary. It aims to maximize driving ability and supports the fun of driving, while always prepared to lend a helping hand.