Mazda3: Tailored to you
Watch as Mazda’s designers and Takumi work on the new Mazda3’s interior details. The use of premium materials provides the car with unparalleled comfort and Japanese beauty.
Watch: From soccer injury to driving pleasure
Discover how a soccer injury inspired the forward-thinking approach to Mazda’s next-generation Skyactiv-Vehicle Architecture. Mazda’s new technology is based around a human-centric approach to car design, and is geared towards key components working in harmony with the driver.
Awards Success for Mazda
Mazda has continued its winning streak with three 2019 model year cars—the MX-5 Miata, CX-5, and CX-9—claiming prestigious awards.
For the second year running, MotorWeek awarded the Mazda MX-5 Miata its 2019 Drivers’ Choice Award for Best Convertible. Updates to the 2019 MX-5 include a new Skyactiv-G 2.0-liter engine to enhance performance, response, feel, and efficiency. It also has advanced safety features from the i-Activsense technology suite.
The award comes after MotorWeek tested 150 different cars for a place in its most coveted category. Meanwhile, Car and Driver magazine named both the 2019 Mazda CX-5 compact crossover SUV and the Mazda CX-9 three-row crossover SUV in its 10 Best Trucks and SUVs for 2019.
“There’s a sense that the CX-5 was designed for people like us—for people who love to drive,” wrote Car and Driver. The CX-9 was also praised specifically for its exceptional driving dynamics, refined interior, and design.
30TH ANNIVERSARY MX-5 MIATA
After three decades and more than one million roadsters sold, the iconic Mazda MX-5 Miata is about to get a vibrant, new lease of life with the arrival of the 30th Anniversary Edition. The limited-edition Racing Orange MX-5 Miata was revealed at the Chicago Auto Show in February—the same show where the original MX-5 starred in 1989—and pays homage to the yellow, track-ready MX-5 Miata Club Racer displayed 30 years ago.
The Anniversary Edition is available as an RF with an orange roof, or with a black soft-top, and with manual or automatic transmissions. The model builds upon the MX-5 Grand Touring, using the 2.0L engine to deliver 181 horsepower, while 17-inch forged Rays Dark Gunmetal alloy wheels, which are based on those fitted to the MX-5 Global Cup Car, add even more visual flair.
The Racing Orange theme continues in the cabin, with accents on the heated RECARO sports seats and Alcantara trim. Completing the package are Bilstein dampers and a 30th Anniversary Badge showing each car’s serial number. Only 3,000 Anniversary Editions are being sold across the world, but as you might imagine interest here has been huge. Within four hours of the global reveal at Chicago, all 500 of the models allocated for the U.S. had been reserved by eager buyers at a specially set up website.
“The last three years with my MX-5 have been spent on countless trips through the Arizona deserts and cruising along the coast of California. A reliable drive that keeps it fun. I look forward to more adventures with this car over many years to come.”
“The car has come a long way since I took the keys as my own, five years ago, and it’s becoming the FD I’ve always wanted. I’ve made too many modifications to list here and typically the car is lower with its ‘roll’ setup, but right now is sporting slicks and skinnies.”
“When horsepower and tech reign supreme, the Mazda2 delivers a sleek and simple modern classic. Lightweight construction, adept handling and just the right amount of shove to provide excitement at any speed.”
“When I decided to build two Mazda3s, I challenged myself to use the same chassis in building two very different vehicles. The result is one competitive race car (pictured) and one beautiful show car, proving the brand’s capable design and versatility.”
“I had my first-generation U.S. Miata imported for sunny days. The car is naturally aspirated and equipped with ITBs (individual throttle bodies) which suit it perfectly for road trips through the mountains. I spend most of my free time with my Mazdas – they play an important role in my life.”
“I’ve owned my RX-7 for more than seven years. What I like the most about the FD3S is its beautiful shape and the rotary engine that it’s equipped with. The pleasant drive uplifts me every time.”
“I bought my Mazda 323F aged 18 as an ordinary car—but I decided to tune her. Every year we go to a Japanese car festival near my city, and the attention she gets there makes me realize that my work was not in vain.”
Around the world
Mazda stories from across the globe
Race car surfaces
Mazda famously won the 1991 24 Hours of Le Mans endurance race with the 787B number 55 car, but the victory was the culmination of a decades-long program that dates back to 1970. One of the 787B’s predecessors, the RX-7 254i, competed at Le Mans in 1982, then was sent back to Japan to take part in various local racing series before vanishing after the 1984 6 Hours of Fuji race. Now, after 35 years, the car has been found in a remote western prefecture of Japan, and is being considered for full restoration.
GVC Plus arrives
Under the striking surface of the new Mazda3’s exterior you’ll find a new technology: G-Vectoring Control Plus (GVC Plus). This is the second generation of Mazda’s vehicle dynamics control tech, and builds on the original’s ability to “vary engine torque in response to steering inputs”, increasing cornering stability and performance. GVC Plus takes the technology further. It subtly “applies brake force” to the outside wheel when the car is coming out of a corner to increase stability, and is available on all future Mazda models.
MX-5 Miata Racing
The 2019 Battery Tender Mazda Global MX-5 Cup season started at the Circuit of the Americas in late March. Featuring some of the most exhilarating racing in any motorsports series, you can stream the races live on Mazda’s YouTube channel, and watch reruns, too.
Watch: Roads Reimagined
Watch as a group of strangers from all walks of life travel the Arctic in a number of Mazda All-wheel drive vehicles. This is episode one in a series of six, check out the subsequent videos via the link below.
CLUB FOCUS: SOUTHERN CALIFORNIA MIATA CLUB
The Southern California Miata Club (SOCALM) has been around for almost as long as the Miata itself. Formed in 1990, the club has provided a home for Southern California drivers and lovers of Mazda’s Roadster ever since. Covering the Greater Los Angeles area, the group sports a membership of over 150 enthusiastic Miata drivers spanning from Ventura County to Orange County. Club activities include an active schedule of regional socials, tech days, and organized runs down the great roads and scenic byways of Southern California. From the mountains to the desert, from the beach to the canyons, if there’s a twisty road with a tavern then there’s a good chance that SOCALM has stopped by.
GET YOUR MAZDA MERCHANDISE
Mazda has launched a new collection of motorsports merchandise, delighting fans everywhere whose passion for the brand lies beyond the steering wheel.
The Essence Collection, a premium line for both men and women, includes T-shirts, jackets, caps, and accessories. The Motorsport Collection, Mazda’s first to celebrates the success of their racing team Mazda Team Joest, features a line of products that pay hommage to Mazda’s rich racing heritage, as well as items that reference Mazda’s current prototype racer, the RT24-P. Stock up on both collections at the link below. Other highlights include:
Men’s Le Mans Rhombus Print T-Shirt: This ultra-soft T-shirt features an abstract print of the 787B race car that led Mazda to victory at the 24 Hours of Le Mans in 1991. Black woven zip jacket: Inspired by the work jacket worn by the takumi, Mazda’s master craftsmen. Finished with a stamped leather patch and buttons bearing the year and city of Mazda’s founding. Leather flag cap: A level of attention paid to even the subtlest of details lends a sleek finish to this logo-embroided twill cap.